Description
This is not a book about one thing. It’s not a 250-page dissertation on leadership, teams or motivation. Instead, it’s an agenda for building organizations that can flourish in a world of diminished hopes, relentless change and ferocious competition. This is not a book about doing better. It’s not a manual for people who want to tinker at the margins. Instead, it’s an impassioned plea to reinvent management as we know it–to rethink the fundamental assumptions we have about capitalism, organizational life, and the meaning of work. SECTION 1: Values Matter Now · Putting First Things First · Learning from the Crucible of Crisis · Rediscovering Farmer Values · Renouncing Capitalism’s Dangerous Conceits · Reclaiming the Noble SECTION 2: Innovation Matters Now · Defending Innovation · Cataloging the World’s Greatest Innovators · Inspiring Great Design · Turning Innovation Duffers into Pros · Deconstructing Apple SECTION 3: Adaptability Matters Now · Changing How We Change · Becoming an Enemy of Entropy · Diagnosing Decline · Mourning Corporate Failure · Future-Proofing Your Company SECTION 4: Passion Matters Now · Exposing Management’s Dirty Little Secret · Putting Individuals Ahead of Institutions · Building Communities of Passion · Reversing the Ratchet of Control · Reinventing Management for the Facebook Generation SECTION 5: Ideology Matters Now · Challenging the Ideology of Management · Managing Without Hierarchy · Escaping the Management Tax · Inverting the Pyramid · Aiming Higher
