Description
Fraser Doherty?s 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly./pbr pAlmost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn?t cost a fortune?In 48-Hour Start-Up, Fraser Doherty uses his experience building a multi-million-dollar company to attempt an experiment; starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too.By following his journey, in which Fraser shares all of his lessons and mistakes, he will explain all of the shortcuts and online tools that make it possible to:/pulli Come up with a business idea without the guesswork/lili Create a kick-ass brand, website and on-line marketing campaign/lili Promote your product/li/ulp48-Hour Start-Up pioneers the idea of a microbusiness, a creative outlet, income stream and business you can run in your spare time at the weekends without having to quit the day job. This book is perfect for/pulli Young entrepreneurs/lili Students learning about start-ups/lili Established entrepreneurs looking for shortcuts/lili Teams within corporates who want to create a more innovative and competitive environment/li/ul p/p
