Description
‘All-to-One’ is the new marketing model which shows marketers, managers and CEOs how to develop life-long customer relationships in the post internet economy.Table of Contents: The One-to-One future is…All-to-One; All-to-One via the RelModel; the RelModel in full; the RelModel at work; closer to the consumer via Reltechnics; mastering the Internet with RelWeb; media and the RelWeb; brand rule…brand stays king; creating and All-to-One culture in your company; All-to-One enterprise architecture; the all-to-One future.
