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Learn the PlaysMake Your MoveBuild an IKEA-style global brand the way Ingvar Kamprad doesUse Hans Straberg’s tactics at Electrolux to sweep in profitsBank on thinking locally like Citigroup’s Steven FreibergKeep your company tuned in the way Judy McGrath does at MTVAnd get in the game with the Monday Morning strategies and inside plays of the world’s top business champions.BusinessWeek Power PlaysLeadership Power PlaysStrategy Power PlaysGame On.Visit businessweek.com/powerplaysTable of Contents: Introduction by Stephen J. Adler, Editor-In-Chief, Businessweek1) George Bodenheimer: In the ESPN Zone2) James Owens: Caterpillar Sinks Its Claws into Services3) Steven Freiberg: Thinking Locally at Citigroup4) Paul Otellini: Inside Intel5) Hans Straberg: Electrolux Cleans Up6) The Albrecht Brothers: Aldi and Trader Joe’s Challenge to Wal-Mart7) Anne Livermore: Hewlett-Packard’s Ultimate Team Player8) Harlan Weisman: Reinventing How Johnson & Johnson Invents9) Judy McGrath: Keeping MTV Cool10) Ingvar Kamprad: How IKEA Became a Global Cult Brand11) Jeff Immelt: Demanding More Risk and Innovation From GE12) Marissa Mayer: Managing Google’s Idea Factory13) Steve Jobs: Apple’s Visionary Is Shaking Up Disney14) Jim McNerney: 3M’s Rising Star Revs Up Innovation15) Russell Simmons: From Hip-Hop to MainstreamTrends: Reaching an Audience of OneSourcesContributorsIndex
